This is a brand that resonates as a promise of perfection for all amateur chefs and that is not surprising : the roots of KitchenAid® in the professional world have been THE reference point for stand mixers and continue to ensure a steadfast link between chefs and those who dream of being ‘chefs’ .
It all began in 1919:
In Troy (Ohio), Herbert Johnson, an engineer at the Hobart Manufacturing Company, elaborates an 80-quart mixer to reduce the labour for kneading the dough. He named the model "H". Its outstanding performances upset all technical precedents and bakery professionals were adopting it with immediate effect.
The brand was the first to dare to work with exciting colours since 1955. KitchenAid has subsequently developed other tools underpinned by an ongoing willingness to respond to both performance and design innovation. This is key to having this famous stand mixer in the mixer museum – the piece designed by the reputed American designer Egmont Arens. In less than 100 years, KitchenAid ® has become the benchmark brand for chefs and is an integral part of the equipment so loved by American gourmands!
Also a success story in Europe:
Given the success with European professionals, chefs and confectioners, KitchenAid decided in 1989 to set up a subsidiary in Belgium, allowing it to reach the wider audience of passionate cooks.
Relying on its superior technical performance and unique design, KitchenAid has its innovations to serve haute cuisine in equipping schools renowned throughout Europe, with a full range of small appliances and major appliances for professional cooking.
In 2009, the brand celebrated its 90th anniversary while contributing by making a cake for the 20th anniversary of the World Pastry Cup which has been a partner for many years.
So naturally, in 2010, KitchenAid also has become a partner of the Bocuse d'Or Winners'Academy.
Tel : +32 2 263 33 14
Fax : +32 2 263 33 86
Email : Enis_Bayadh@Whirlpool.com
Contact : Bayadh Enis ( Enis_Bayadh@Whirlpool.com )
Website : www.kitchenaid.eu